Overtourism is a real and important issue in Japan, and it’s something we take seriously when designing our tours.

For example, during peak cherry blossom season (late March to early April), we intentionally avoid heavily crowded locations.

While these spots are undeniably beautiful, we choose not to visit places we know are already overwhelmed.

Instead, we carefully adjust our timing and destinations. Whenever possible, we travel slightly outside peak bloom dates and visit regional or lesser-known areas, where guests can still experience the beauty of sakura — without contributing to excessive crowding.

Our tours are intentionally small (fewer than 10 guests) and designed around how locals travel. We strictly prohibit behaviors that have caused problems in places like Gion in Kyoto — including littering, trespassing on private property, or inappropriate use of residential facilities. Respect for local communities is non-negotiable.

At the beginning of each tour, we provide a cultural etiquette guide created from a Japanese perspective. This allows our guests to understand social norms, unspoken rules, and cultural sensitivities before we begin exploring.

We are a small company, and each traveler represents not only themselves, but also a bridge between Japan and international visitors. Our goal is to foster a healthy, mutually respectful relationship between local communities and those who come to experience Japan.

Japan is more than Tokyo.

We love sharing how locals travel — and introducing beautiful regions that deserve appreciation without being overwhelmed.